Scuderia Ferrari One Watch By Cabestan

Panerai was part of the very large Richemont Group while Cabestan is a boutique brand.Unlike the Panerai deal that saw the production of many pieces in the mid-range luxury price market - the Cabestan deal is totally different. Ruchonnet designed the Scuderia Ferrari One watch that will be part of a limited edition of just 60 pieces - with about 20 pieces being made each year. That will be 30 pieces in black and red, and 30 pieces in black and yellow. Interestingly enough, the watch will not be sold through traditional retail outlets, but only through Ferrari. While the details aren't 100% clear yet, it seems as though you have to be an existing Ferrari car owner to be a Scuderia Ferrari One by Cabestan watch owner. Plus, you'll likely need to go through Ferrari in order to purchase the watches. Either way, expect long waiting times.The timepiece, as designed by Ruchnonet and built by Cabestan is interesting.The big news this week in the watch world was the big deal between Ferrari and high-end watch maker Cabestan along with its designer Jean-Francois Ruchonnet. Cabestan is to make a limited edition collection of very high-end Ferrari branded watches. I briefly discussed the Ferrari / Cabestan watch deal here on Luxist. This comes just a few months after Ferrari officially broke ties with Panerai, who was previously given a license to make Ferrari branded watches. I discussed the termination of the Panerai/Ferrari relationship here. Panerai was *** watches priced comparable to other Panerai watches in the $10,000 range (give or take several thousand) for most of the Ferrari watches. The Panerai name wasn't even on the dial. The watches were a market failure - bigger than you'd think when it came to the popular Ferrari name. Now, after the ink is about dry on all the termination documents with Panerai, Ferrari has chosen a new partner with Swiss brand Cabestan. Seen here is an image of current Cabestan CEO Timothy Bovard adorning a Ferrari Jacket - no doubt during a final meeting with Ferrari to "seal the deal." All sources indicate that they are very happy with the project and have evidenced that Ferrari's approach to *** cars is very similar to the predominant sentiment among the best luxury watch makers. It is also a major step forward for independent luxury brands.